Alcohol is a major player in the relationship between sport and abuse
REGARDLESS OF WHICH team wins the European Football Championship on July 11th, three things are certain. The first is the large viewership in sports bars and homes: 600m watched the final of the tournament in 2016. The second is the soundtrack. Italian fans will urge their team on by singing the melody to “Seven Nation Army”, as they have done since the World Cup in 2006. English fans will chant “It’s coming home, it’s coming home…” The third given is alcohol consumption. Ahead of the semi-final between England and Denmark on July 7th, the British Beer and Pub Association estimated that 10m pints would be sold on match day. During the game itself, they reckoned around 50,000 drinks would be purchased every minute.
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